Search Engine Optimization (SEO) in Columbia, MO

Search Engine Optimization (SEO) is one of the most efficient and effective ways to grow your business.

With over 14 billion searches conducted every month, the benefit of a top ranking is undeniable.

The higher your page ranks in search results, the better opportunity your company has of being found by potential customers looking for a company like yours.

Studies show that number-one ranking websites receive 34% of clicks and 75% goes to the top five. In fact, 95% of clicks go to sites ranked on the first page (usually the top ten). It is our job to drive your website to the top of search results. We bring you more traffic and more leads, which converts to more business. Our firm tirelessly utilizes the latest SEO updates and practices, so that you receive results.

Listed below is a breakdown of all the SEO services we offer to our clients. Check them out & then contact us today for a free consultation.

	On-Page SEO
	On-Page Optimization is the process of structuring your website to best communicate with search engines. We make sure your website follows all SEO practices, protocol & guidelines. Just because you have a website does not mean it is searchable. In order for a website to be found by search engines like Google, Yahoo, and Bing, it must be built with the search engines in mind. Many Web Design Firms only design sites to look good. This is a major problem because a site that looks great is useless if it is never found. To have an effective web presence you must have a professional looking website that is fully optimized to show up as high as possible in search engine results. Our On-Site Search Engine Optimization Service will ensure that your site is structured to best optimize with search engines. This means that we will physically go into your site and restructure it so that is will be index and found by search engines. We know what the search engines are looking for, and we use this knowledge to structure your site to work with search engines. A site built to work with search engines will show up much higher in search results than one built without SEO in mind.

On-Page SEO

On-Page Optimization is the process of structuring your website to best communicate with search engines. We make sure your website follows all SEO practices, protocol & guidelines.

Just because you have a website does not mean it is searchable. In order for a website to be found by search engines like Google, Yahoo, and Bing, it must be built with the search engines in mind. Many Web Design Firms only design sites to look good. This is a major problem because a site that looks great is useless if it is never found. To have an effective web presence you must have a professional looking website that is fully optimized to show up as high as possible in search engine results.

Our On-Site Search Engine Optimization Service will ensure that your site is structured to best optimize with search engines. This means that we will physically go into your site and restructure it so that is will be index and found by search engines.

We know what the search engines are looking for, and we use this knowledge to structure your site to work with search engines. A site built to work with search engines will show up much higher in search results than one built without SEO in mind.

	Local Search
	In the past several years, the way people find local products and services has undergone a major transition. Phone books, local mailings, newspaper ads are a thing of the past. 90% of Americans find local products and services online. As a business owner, a local online presence is essential to gaining new and maintaining current customers. At Prokell SEO, we can generate a solid local online presence for your business. Search Engines realize the prevalence of local search, and there are several actions that must be executed to ensure that your business shows up locally. The incorporation of a local online presence into your SEO and marketing plans is a necessity. If you do not dominate you local market with a strong online presence, you are missing out on potential clients looking to spend money. 85% of people who search for a local product or service online end up visiting the store or calling to inquire about the product or service. Allow Prokell SEO to put your business in front of these potential customers.

Local Search

In the past several years, the way people find local products and services has undergone a major transition. Phone books, local mailings, newspaper ads are a thing of the past. 90% of Americans find local products and services online. As a business owner, a local online presence is essential to gaining new and maintaining current customers.

At Prokell SEO, we can generate a solid local online presence for your business. Search Engines realize the prevalence of local search, and there are several actions that must be executed to ensure that your business shows up locally.

The incorporation of a local online presence into your SEO and marketing plans is a necessity. If you do not dominate you local market with a strong online presence, you are missing out on potential clients looking to spend money. 85% of people who search for a local product or service online end up visiting the store or calling to inquire about the product or service. Allow Prokell SEO to put your business in front of these potential customers.

	SEO Content
	In the world of SEO, content is king. In order to get the most out of your website, every page needs to contain content that is Compelling, SEO-Friendly & Fresh. Compelling Content When writing content there should be a good mix between following SEO standards and writing compelling content for your target market. Our copywriters know how to create content that will compel visitors to read it, keep people coming back to your website, and influence people to a “Call to Action,” whether it is picking up the phone, ordering online or filling out a form. Also, our copy writers know how to maximize your content’s value to search engines. Allowing your web pages to be ranked by search engines and found by searchers. SEO-Friendly Content SEO-Friendly content is content that has been specifically written to promote target keywords/phrases. In terms of SEO, the goal of every page should be to rank high for that page’s 1-2 target keywords or phrases. Our SEO content writers know how to write, structure, and format content, so that search engines will find, index & rank it. Fresh Content A website that is regularly updated will rank higher than a website that is never updated. If your company’s website is never updated, your company looks like it is out of business to a Search Engines and visitors. We offer many options to keep your website Fresh and loaded with new interesting content Blog Creation & Management Press Releases/News Letters New Pages Prokell SEO will manage your website’s content to establish a consistent branding message that search engines will understand. We will restructure your website’s current content to ensure it follows current “Best SEO Practices.” Also, we will create new content for you website. Whether you would like us to create, manage & maintain a Company Blog or write and publish Press Releases and New Letters, we will keep your website Fresh, and you will reap the rewards of high rankings and great traffic numbers.

SEO Content

In the world of SEO, content is king. In order to get the most out of your website, every page needs to contain content that is Compelling, SEO-Friendly & Fresh.

Compelling Content

When writing content there should be a good mix between following SEO standards and writing compelling content for your target market. Our copywriters know how to create content that will compel visitors to read it, keep people coming back to your website, and influence people to a “Call to Action,” whether it is picking up the phone, ordering online or filling out a form. Also, our copy writers know how to maximize your content’s value to search engines. Allowing your web pages to be ranked by search engines and found by searchers.

SEO-Friendly Content

SEO-Friendly content is content that has been specifically written to promote target keywords/phrases. In terms of SEO, the goal of every page should be to rank high for that page’s 1-2 target keywords or phrases. Our SEO content writers know how to write, structure, and format content, so that search engines will find, index & rank it.

Fresh Content

A website that is regularly updated will rank higher than a website that is never updated.
- If your company’s website is never updated, your company looks like it is out of business to a Search Engines and visitors.
We offer many options to keep your website Fresh and loaded with new interesting content
- Blog Creation & Management
- Press Releases/News Letters
- New Pages

Prokell SEO will manage your website’s content to establish a consistent branding message that search engines will understand. We will restructure your website’s current content to ensure it follows current “Best SEO Practices.” Also, we will create new content for you website. Whether you would like us to create, manage & maintain a Company Blog or write and publish Press Releases and New Letters, we will keep your website Fresh, and you will reap the rewards of high rankings and great traffic numbers.

	Pay Per Click
	Immediately show up in search results with a Pay-Per-Click (PPC) Campaign. Search Engine Optimization is the process of organically increasing your website’s page rankings. The terms organic means that is must be seen a natural growth. Search Engines reward companies with high page rankings if they are consistent and follow all current SEO standards. This process takes time and is a long-term marketing effort. PPC is the paid side of search marketing. It is how Google and other search engines make money, and if used correctly, it can be a very profitable tool for businesses. Basically it is advertising your website though search results, but unlike traditional adverting, you only pay if the consumer (searcher) is interested in your company. You pay per click, so each time your website is clicked on by an interested client, then and only then, a charge is taken out of your set monthly budget. Like SEO, PPC advertising is one of the most effective way to target potential clients because these clients have already qualified themselves by searching for your industry. At Prokell SEO, our paid search experts will create a campaign the best suits your company’s budget and goals. To launch a PPC campaign, we conduct initial keyword research and bid accordingly, but our work is not done after the launch of your campaign. We continue to track the success of every targeted keyword and make adjustments to put your site in the best position to turn Clicks into Sales. He handle your bidding, your budget, your keywords, your analytics and much more. Most SEO services are a long term investment that will eventually result in huge returns, but PPC is a way to immediately place your businesses in front of potential clients. A combined approach of SEO and PPC is the best way to ensure that your business is put in the best opportunity to be found by potential customers searching for your goods or service. Also, when running a pay-per-click campaign, if the website you are directing your clicks to is properly optimized and follows all current SEO standards, you will pay Google less per click than a website that is not properly optimized. “A little bonus to letting Prokell SEO handle all of your search marketing efforts.”

Pay Per Click

Immediately show up in search results with a Pay-Per-Click (PPC) Campaign. Search Engine Optimization is the process of organically increasing your website’s page rankings. The terms organic means that is must be seen a natural growth. Search Engines reward companies with high page rankings if they are consistent and follow all current SEO standards. This process takes time and is a long-term marketing effort.

PPC is the paid side of search marketing. It is how Google and other search engines make money, and if used correctly, it can be a very profitable tool for businesses. Basically it is advertising your website though search results, but unlike traditional adverting, you only pay if the consumer (searcher) is interested in your company. You pay per click, so each time your website is clicked on by an interested client, then and only then, a charge is taken out of your set monthly budget.

Like SEO, PPC advertising is one of the most effective way to target potential clients because these clients have already qualified themselves by searching for your industry.

At Prokell SEO, our paid search experts will create a campaign the best suits your company’s budget and goals.

To launch a PPC campaign, we conduct initial keyword research and bid accordingly, but our work is not done after the launch of your campaign. We continue to track the success of every targeted keyword and make adjustments to put your site in the best position to turn Clicks into Sales. He handle your bidding, your budget, your keywords, your analytics and much more.

Most SEO services are a long term investment that will eventually result in huge returns, but PPC is a way to immediately place your businesses in front of potential clients. A combined approach of SEO and PPC is the best way to ensure that your business is put in the best opportunity to be found by potential customers searching for your goods or service. Also, when running a pay-per-click campaign, if the website you are directing your clicks to is properly optimized and follows all current SEO standards, you will pay Google less per click than a website that is not properly optimized. “A little bonus to letting Prokell SEO handle all of your search marketing efforts.”

	Link Building
	We develop and manage full force Link Building Campaigns. From targeting high-quality, high-PR links to submitting your website to hundreds of online directories, Prokell SEO will build for website’s online authority. In the world of SEO popularity matters. The more quality links you have directed to your site, the more search engines will see your site as creditable. This will then play a major role in increasing your site’s page rankings. It will also allow your website to ranking high for a wide variety of keywords. At Prokell SEO, we use a creative approach to generating good back links to your site. We do not use link farms here. We only target trusted, credible, and relevant links (.edu and .gov sites are always good). The first step to developing a link building campaign is making sure you have a site that is worth linking to. New, relevant & “Fresh” information is always key, no matter what field you are in. People only want to link to a site that they would actually sit down and want to read. We can ensure that your site is worth visiting, with fresh content, blogs and more. Check out our SEO Content Management & Copy-Writing services. Once you have a site that is worth linking to, now it is time to go out and earn your links. Our link building strategies call for creativity and hard work. We will get your site in front of web masters, blogs, review boards, and more to ensure that you online presence and link power will increase.

Link Building

We develop and manage full force Link Building Campaigns. From targeting high-quality, high-PR links to submitting your website to hundreds of online directories, Prokell SEO will build for website’s online authority.

In the world of SEO popularity matters. The more quality links you have directed to your site, the more search engines will see your site as creditable. This will then play a major role in increasing your site’s page rankings. It will also allow your website to ranking high for a wide variety of keywords.

At Prokell SEO, we use a creative approach to generating good back links to your site. We do not use link farms here. We only target trusted, credible, and relevant links (.edu and .gov sites are always good).

The first step to developing a link building campaign is making sure you have a site that is worth linking to. New, relevant & “Fresh” information is always key, no matter what field you are in. People only want to link to a site that they would actually sit down and want to read. We can ensure that your site is worth visiting, with fresh content, blogs and more. Check out our SEO Content Management & Copy-Writing services.

Once you have a site that is worth linking to, now it is time to go out and earn your links. Our link building strategies call for creativity and hard work. We will get your site in front of web masters, blogs, review boards, and more to ensure that you online presence and link power will increase.

	Social Media
	With over 80% of Americans using some form of social media every month, it is undeniable that your business will benefit from have a social media presence. Prokell SEO will manage your Social Media Marketing to connect your business with potential customers and build brand loyalty and awareness with a targeted Social Media campaign. We will create, manage, and promote Facebook Pages, Twitter Account, your company Blog, LinkIn, RRS feeds, Youtube Channels, and much more. Everything will be linked to your website, which will increase your company’s credibility in the search engine’s eyes. We will promote a consistent message that will be pinpointed to appeal to whatever your target market is. It is all about putting your business in the best position to be found. Social Media is here to stay, so let us help you take advantage of these great marketing and brand tools.

Social Media

With over 80% of Americans using some form of social media every month, it is undeniable that your business will benefit from have a social media presence.

Prokell SEO will manage your Social Media Marketing to connect your business with potential customers and build brand loyalty and awareness with a targeted Social Media campaign.

We will create, manage, and promote Facebook Pages, Twitter Account, your company Blog, LinkIn, RRS feeds, Youtube Channels, and much more. Everything will be linked to your website, which will increase your company’s credibility in the search engine’s eyes. We will promote a consistent message that will be pinpointed to appeal to whatever your target market is.

It is all about putting your business in the best position to be found. Social Media is here to stay, so let us help you take advantage of these great marketing and brand tools.